Retail
Electrolux rewrites supply chain best practice
We live in a world that is constantly moving. Where consumers expect products and services to follow them wherever they may be. Whether you're a global enterprise or aspiring market leader you need a scalable and simple solution to monitor your supply chain and delight your customers. As Electrolux discovered, Radaro enables businesses in any industry, from retail to roadside service, to optimize their outbound operations through real-time job performance management and world leading digital customer engagement.
The Results with Radaro
100
%
removal of WISMO calls
100
%
removal of WISMO calls
25
%
reduction in failed deliveries
25
%
reduction in failed deliveries
450
%
increase in customer feedback
450
%
increase in customer feedback
2
month
national rollout
2
month
national rollout
Company Overview
As a leading global appliance enterprise Electrolux boasts renowned consumer brands such as Electrolux, AEG, and Westinghouse. Their mission is to enhance the quality of life by reimagining taste, care, and well-being experiences, by fostering more enjoyable and sustainable living. To fulfill their vision, Electrolux’ business model centers on the creation of exceptional consumer experiences.
Industry
Retail
Employees
10,000 (global)
Use Cases
Customer Experience, Business Efficiency Optimisation
01.
The Challenge
Create more consumer sales opportunities protecting existing revenue streams and creating new ones
Experience ownership – How can we bring our premium products personality into the consumer’s home?
Remove reliance on 3rd party supply chains through visibility whilst understanding network and supply chain performance.
02.
The Solution
Upsell opportunities are communicated live from the field by drivers to CX teams with the click of a button. Additionally, as a job completes, the customer is prompted to rate their experience and share their feedback, which allows Electrolux customer care managers to promptly respond to any dissatisfaction.
Notifying customers about anticipated delivery timeframes and exact time of arrival (ETA’s) enhance the opportunity for Electrolux to engage with its customers effectively.
A data parser tool was developed by Radaro to allow streamlined integration with embedded legacy systems along with real-time operational visibility of owned and outsourced delivery fleet and performance data from the field.
03.
The Outcome
An impressive average delivery rating of 4.7 stars and a remarkable 450% increase in customer feedback
Customers meet drivers at the door, minimising dwell times, missed deliveries and delivery anxiety
Unsuccessful deliveries were minimised by 25%
Testimonials
Radaro is an integral part of the Electrolux transport management function and due to the continuous development and deployment of additional features, combined with the excellent support provided by all staff, we look forward to continuing our relationship for the foreseeable future."
Head of Logistics ANZ, Electrolux
First class service from Michael & Ainsley. Their entire delivery process provided a remarkable consumer experience. Love the text message delivery advice and updates, love the tracking technology and love the product. Job well done Electrolux."
Verified Electrolux Customer Feedback
Excellent service. Thank you. It was probably some of the hottest days this year to be without a fridge. We were kept informed of delivery and it was on time. We are extremely grateful. Thanks again. We will recommend it to our friends as an efficient service."
Verified Electrolux Customer Feedback
Radaro has exceeded our expectations and is now utilised for route planning (reducing km travelled by approx. 10%), job specific prerequisites required of our drivers, photo evidence of completed deliveries (and failed deliveries), tracking our retail deliveries, and as a data source for payment of fuel levies."
Head of Logistics ANZ, Electrolux
Radaro is an integral part of the Electrolux transport management function and due to the continuous development and deployment of additional features, combined with the excellent support provided by all staff, we look forward to continuing our relationship for the foreseeable future."
Head of Logistics ANZ, Electrolux
First class service from Michael & Ainsley. Their entire delivery process provided a remarkable consumer experience. Love the text message delivery advice and updates, love the tracking technology and love the product. Job well done Electrolux."
Verified Electrolux Customer Feedback
Excellent service. Thank you. It was probably some of the hottest days this year to be without a fridge. We were kept informed of delivery and it was on time. We are extremely grateful. Thanks again. We will recommend it to our friends as an efficient service."
Verified Electrolux Customer Feedback
Radaro has exceeded our expectations and is now utilised for route planning (reducing km travelled by approx. 10%), job specific prerequisites required of our drivers, photo evidence of completed deliveries (and failed deliveries), tracking our retail deliveries, and as a data source for payment of fuel levies."
Head of Logistics ANZ, Electrolux
The Results with Radaro
100
%
removal of WISMO calls
25
%
reduction in failed deliveries
450
%
increase in customer feedback
2
month
national rollout
Company Overview
As a leading global appliance enterprise Electrolux boasts renowned consumer brands such as Electrolux, AEG, and Westinghouse. Their mission is to enhance the quality of life by reimagining taste, care, and well-being experiences, by fostering more enjoyable and sustainable living. To fulfill their vision, Electrolux’ business model centers on the creation of exceptional consumer experiences.
Industry
Retail
Employees
10,000 (global)
Use Cases
Customer Experience, Business Efficiency Optimisation
01.
The Challenge
Create more consumer sales opportunities protecting existing revenue streams and creating new ones
Experience ownership – How can we bring our premium products personality into the consumer’s home?
Remove reliance on 3rd party supply chains through visibility whilst understanding network and supply chain performance.
02.
The Solution
Upsell opportunities are communicated live from the field by drivers to CX teams with the click of a button. Additionally, as a job completes, the customer is prompted to rate their experience and share their feedback, which allows Electrolux customer care managers to promptly respond to any dissatisfaction.
Notifying customers about anticipated delivery timeframes and exact time of arrival (ETA’s) enhance the opportunity for Electrolux to engage with its customers effectively.
A data parser tool was developed by Radaro to allow streamlined integration with embedded legacy systems along with real-time operational visibility of owned and outsourced delivery fleet and performance data from the field.
03.
The Outcome
An impressive average delivery rating of 4.7 stars and a remarkable 450% increase in customer feedback
Customers meet drivers at the door, minimising dwell times, missed deliveries and delivery anxiety
Unsuccessful deliveries were minimised by 25%
Testimonials
Radaro is an integral part of the Electrolux transport management function and due to the continuous development and deployment of additional features, combined with the excellent support provided by all staff, we look forward to continuing our relationship for the foreseeable future."
Head of Logistics ANZ, Electrolux
First class service from Michael & Ainsley. Their entire delivery process provided a remarkable consumer experience. Love the text message delivery advice and updates, love the tracking technology and love the product. Job well done Electrolux."
Verified Electrolux Customer Feedback
Excellent service. Thank you. It was probably some of the hottest days this year to be without a fridge. We were kept informed of delivery and it was on time. We are extremely grateful. Thanks again. We will recommend it to our friends as an efficient service."
Verified Electrolux Customer Feedback
Radaro has exceeded our expectations and is now utilised for route planning (reducing km travelled by approx. 10%), job specific prerequisites required of our drivers, photo evidence of completed deliveries (and failed deliveries), tracking our retail deliveries, and as a data source for payment of fuel levies."
Head of Logistics ANZ, Electrolux
Radaro is an integral part of the Electrolux transport management function and due to the continuous development and deployment of additional features, combined with the excellent support provided by all staff, we look forward to continuing our relationship for the foreseeable future."
Head of Logistics ANZ, Electrolux
First class service from Michael & Ainsley. Their entire delivery process provided a remarkable consumer experience. Love the text message delivery advice and updates, love the tracking technology and love the product. Job well done Electrolux."
Verified Electrolux Customer Feedback
Excellent service. Thank you. It was probably some of the hottest days this year to be without a fridge. We were kept informed of delivery and it was on time. We are extremely grateful. Thanks again. We will recommend it to our friends as an efficient service."
Verified Electrolux Customer Feedback
Radaro has exceeded our expectations and is now utilised for route planning (reducing km travelled by approx. 10%), job specific prerequisites required of our drivers, photo evidence of completed deliveries (and failed deliveries), tracking our retail deliveries, and as a data source for payment of fuel levies."
Head of Logistics ANZ, Electrolux
Take Control of Your Last Mile
Discover what Radaro can do for you
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Radaro is the intelligent delivery management platform built for complex, real-world supply chains.
Deliver Better At Every Mile.
Company
Radaro © 2026. All rights reserved.
Take Control of Your Last Mile
Discover what Radaro can do for you
Radaro is the intelligent delivery management platform built for complex, real-world supply chains.
Deliver Better At Every Mile.
Company
Radaro © 2026. All rights reserved.
Take Control of Your Last Mile
Discover what Radaro can do for you
Radaro is the intelligent delivery management platform built for complex, real-world supply chains.
Deliver Better At Every Mile.
Radaro © 2026. All rights reserved.
Take Control of Your Last Mile
Discover what Radaro can do for you
Radaro is the intelligent delivery management platform built for complex, real-world supply chains.
Deliver Better At Every Mile.
Company
Radaro © 2026. All rights reserved.
