Revolutionising B2B Last Mile: Jaybro and Radaro Transforming Business Logistics

In a groundbreaking shift, the B2B landscape is embracing last-mile behaviours traditionally associated with B2C operations. The synergy between Jaybro and Radaro not only exemplifies this transformation but also offers a tangible demonstration of the remarkable results businesses can achieve by adopting such innovative strategies. As the two industry leaders join forces, they pave the way for a new era in business logistics, proving that the successful integration of Radaro’s innovative technology by Jaybro is more than a partnership – it’s a paradigm shift that unveils the potential of B2B embracing the customer-centric approach of B2C in the last mile.

According to Shane Alexander, Group Transport & Freight Manager at Jaybro, “Radaro’s out-of-the-box last mile delivery management software provides exceptional insights, expertly configured to empower our team with actionable data. It effortlessly handles the basics, and its workflow configurability adds unprecedented value by capturing on-road activities and translating them into enterprise-level gains.”

“Last mile is an extremely complicated operational workflow, particularly in multi-site industrial enterprises” stated Ruchindra Gunasekara, Radaro’s Head of Enterprise Implementations. “Our business has a saying that 50% of success is strategy, 50% is change management. Jaybro’s culture and team member engagement has provided for a near perfect balance. Which is exceptional, given the company operates in an industry sector where systems implementation is almost always strategically beneficial, however change management can be very challenging.”

As Jaybro was operating on a legacy transport management system, the expectations centred around their implementation of Radaro was as much an operational ROI as it was a financial investment by the company in systems innovation, matching its investment in its people and culture. As such, the partnership has focused on several “game changing” enhancements.

Real time Visibility over fleet

Operating out of 18 sites Australia-wide, each with its own operational nuances, Jaybro has revolutionised its approach through Radaro’s platform and feature modules across its owned and contractor fleet. Previously operating in silos, Radaro’s paradigm shift enables seamless coordination between sites, providing real-time visibility into drivers, orders, and resources. For instance, at Sydney’s Penelope Crescent, Jaybro consolidated deliveries, simplifying the process for both customers and internal teams. With Radaro’s fleet utilisation functionality, Jaybro reduced their dependency on contracted fleet by 6% within the first three months, while the advanced optimisation further enhances route efficiency, and job allocation adherence, crucial for fatigue management and chain of responsibility.

Exceeding Customer Digital Expectations

In the evolving landscape of industrial B2B supply chains, Jaybro stays ahead of the curve, meeting consumer-like expectations for real-time visibility and transparency. This is evident in deliveries to diverse locations like the new Western Sydney Airport expansion, where agile movement of goods is essential. Digital implementation, facilitated by Radaro, provides precise ETA details, real-time tracking, and direct communication between drivers and customers, eliminating lengthy back and forth phone calls and mis-communication issues. This streamlines processes, reduces manual interventions, and enhances transparency across stakeholders. Additionally, Radaro’s integration into Jaybro’s ERP and workflows has significantly improved efficiency, particularly in managing customer returns.

Digitisation of end-to-end workflow

The previously overlooked intricacies of operational processes during driver collections and drop-offs are now illuminated, providing a comprehensive perspective supported by data. Radaro’s intuitive interface seamlessly integrates with third-party inventory and financial systems, transforming teams’ delivery efficiency and minimising failed deliveries. Going beyond basic functionalities like proof of delivery, Jaybro now has a deep repository of geo-location and time-stamped evidence, fully digitizing supporting evidence. With smartphone app-enabled drivers updating job statuses in real-time, optimising routes, and maintaining communication with customers, invaluable insights are gained to enhance overall operations. Jaybro estimates that Radaro’s digitisation will reduce personnel resources for dispatch management operations by over 60% across their 18 national sites, resulting in significant bottom-line benefits.

Delivering in Full, On Time

Jaybro also leverages Radaro’s configurable modules to power significant improvements in their Delivery In Full, On Time (DIFOT) measure. The system allocates tasks strategically to drivers, considering job deadlines, load capacity, and operational areas. This approach ensures a balanced distribution of drivers’ work hours, accommodating varying delivery sizes and enhancing customer satisfaction. By leveraging Radaro’s fleet utilisation features, Jaybro achieved a notable 6% reduction in reliance on contracted fleet resources within the initial three-month period.

Customer Service Escalations

Centralised visibility is essential for streamlining customer care across geographically dispersed operations. Radaro’s suite of customer care capabilities have enabled Jaybro with an aggregated and centralised platform for handling escalations, providing real-time visibility into infield issues. This eliminates the challenge of issues going unnoticed and allows prompt identification and resolution. The benefits extend to front-line sales teams and senior managers, offering insights and accelerating resolution times.

Managing infield escalations and establishing a comprehensive audit trail addresses a significant pain point. For trade sales teams, Radaro’s escalation feature improves address accuracy, contributing to database cleanliness. Centralising the management of negative feedback and in-field escalations streamlines dispute resolution, ensuring swift action and maintaining accountability with a comprehensive audit trail.

Strategic Insights for Success

Simultaneously with the implementation, Jaybro swiftly adopted Radaro’s Business Intelligence (BI) platform. Serving as an instantaneous data aggregator, the BI tool, with customised configuration, provided real-time aggregate operational data. This led to the development of team member incentives, fostering cultural motivation, and enhancing customer experience. BI reporting, crucial for measuring results in mini games inspired by “The Great Game of Business,” promotes friendly competitions, shaping company culture and creating a dynamic work environment.

Agile Implementation and ROI

During a two-month pilot phase, Jaybro witnessed tangible benefits and immediate ROI. For example, Radaro’s fleet utilisation functionality, reduced Jaybro’s dependency on contracted fleets by 6% within the first three months, underscoring its commitment to resource optimisation and delivery efficiency.

Shane Alexander emphasised, “Once we complete our Radaro national implementation, we expect to reduce the hours required for allocations, routing, monitoring drivers, and managing customer queries by more than 60%.”

The advantages were many, however, the ability of Radaro to drive advanced insights and ROI with immediate effect was the cornerstone to defining the partnership. Accordingly, the decision to accelerate the implementation across the network was met with unanimous approval from internal stakeholders.

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